Zen Brew
- Packaging
- Illustration
Project
Zen Brew
Project Date:
25 Jan 2025
Budget:
$1400 USD
Category:
Illustration, Mockups
OVERVIEW
The Zen Brew project is a packaging design project where you’re tasked to create three labels for a drink that is inspired by current trends in pop culture. I decided to create a label for a canned tea drink.
Tools Used:
- Illustration
- Envato
- Photoshop
OBJECTIVE
To create a tea, combined with a pop culture trend, resulted in the creation of Zen Brew Tea. It combines Japanese culture into a famous beverage (tea) and a relaxed vibe.
APPROACH
Zen Brew tea is designed with a Japanese theme combined with a minimalist and almost meditative & peaceful design. This combination helps create the feeling of being in a zen-like state or to take a meditative break from your day as you sip the tea.
- Japanese kanto with a translation, to give you a a boost in your morale.
- Minimalistic design; brand name created with yoga poses.
- A motto with our brand, and a meditative pose that comes along with it
- A very minimal colour choice
OUTCOME
The Zen Brew Tea has become on of my favourite design concept. I tried to keep it as simple as possible while also making it have some elegance to it
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