ULE CAFE BRANDING
- BRANDING
- Illustration
OVERVIEW
Create and complete a cafe branding from start to finish.
Tools Used:
- Photo Shop
- Illustrator
- Indesign
- Envato
OBJECTIVE
To display our ability of creating a design,
A great logo is simple enough to be recognizable at a glance, and versatile enough to look good everywhere—from a large storefront sign to a tiny mobile icon or stamped on a coffee cup and this is what’s important when creating a brand.
APPROACH
I had to choose a colour scheme and also the font’s that will be used for my brand
- Colour exploration and making sure the colours works well with each other and nothing stands out too much, achieving balance
- Font exploration, to find the right font that works well with the branding
- After those two have been chosen, the logo will be the next thing needed to be designed to complete the vibe and identity of the brand
- Remember the colours you've chosen, for your logo, doesn't matter if your logo doesn't work in black and white
With all of this combined, we are able to a recognizable logo from any size and in black or white.
OUTCOME
The final outcome resulted in a clean, friendly design and a strong branding that sets it apart from other brands. This projects requires you to understand your demographic which will reflect your design and I had a lot of fun creating this project, deciding the logo and what colours fit the design of this brand
